Rosy Tsai Info

Creative direction / Design / Identity

Meditation app Manjit has a noble aim: empowering the mind to fulfil an individual’s creativity and potential, thereby bettering society. The identity design reflects this, reimagining the landscape-driven visuals typically associated with meditation offerings.

Logo design Or Type; CG & VFX Art Jace Harrison Crowley; Teaser campaign Toby Lewis Thomas; Photography Hugo Yu, Launch campaign Alexander Ingham Brooke

The graphic language used across the brand has its foundation in sacred geometry, while the art direction – including for the launch video – uses conceptual photography to elevate recognisable objects, showing them in a new light. Each session is understood like a music single (one part of a broader project) with poetic titles to draw users’ attention and appeal to their imaginations. To create an ambient mood, like that experienced in an in-person class, the session starts with a looped 3D animation that induces a light trance-like state.

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+44 (0)7964 684144
@rosytsai

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Rosy Tsai is a creative director with a strategic flair and over 16 years of experience across branding, art direction, and editorial design. She has worked with both leading agencies and independent brands in fashion, arts & culture, hospitality, and publishing.

With a background in Theatre and a sharp eye for detail, her work is emotive and rooted in storytelling. Rosy is the co-founder of Article Magazine and was Group Head of Design at Soho House until 2020. From 2022 to 2025, she served as Creative Director at Construct London.

Rosy approaches design as a collaborative process—focused on clarity, strategy, and purpose. For her, branding is not about imposing a style, but expressing a client’s identity with timeless intent.

She works with a trusted network of collaborators across photography, film, strategy, illustration, print, and digital—ensuring seamless, high-quality results from concept to delivery.

Rosy lives and works in London, and is fluent in English and Mandarin Chinese.