Rosy Tsai Info

Art direction / Design / Identity

A biannual celebration of British output, Article Magazine considers themes including design, lifestyle and culture, from an independent, individual point of view. 

Its timeless identity utilises a bespoke-cut logotype by Colophon called Article – a modernised version of VandenKeere (c.1570). Longevity and reinvention is inferred by the four-dot cover motif, an abstraction of the traditional button’s silhouette, while Radim Peško’s Agipo typeface (used throughout) brings a modern quirk to the pages.

15 Collaboration with G.F. Smith; 21 Tate Modern’s extension in built. Creative director and fashion director Kenny Ho; Feature editor John-Michael O’Sullivan; Digital partner Campbell Hay

[email protected]
+44 (0)7964 684144
@rosytsai

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Rosy Tsai is a creative director with a strategic flair and over 16 years of experience across branding, art direction, and editorial design. She has worked with both leading agencies and independent brands in fashion, arts & culture, hospitality, and publishing.

With a background in Theatre and a sharp eye for detail, her work is emotive and rooted in storytelling. Rosy is the co-founder of Article Magazine and was Group Head of Design at Soho House until 2020. From 2022 to 2025, she served as Creative Director at Construct London.

Rosy approaches design as a collaborative process—focused on clarity, strategy, and purpose. For her, branding is not about imposing a style, but expressing a client’s identity with timeless intent.

She works with a trusted network of collaborators across photography, film, strategy, illustration, print, and digital—ensuring seamless, high-quality results from concept to delivery.

Rosy lives and works in London, and is fluent in English and Mandarin Chinese.