Creative direction / Design / Identity / Logo design

Brand creation for Shih Kuang International Liquor.

Named after a word that translates to “times,” Shih Kuang is a brewery that strives to reimagine craft beer on the Chinese mainland.

 

Illustration Cynthia Kittler

Each individual beer’s bottle features an illustration, based on the founder’s concept of his daughters dancing on clouds. These characters – a Sun, Moon and Star (which also nod to the concept of time) – live above the clouds, and are depicted wearing boldly patterned clothes that reference the flavour of the beer, as well as Seventies, Eighties and post-Nineties fashion.

Neon and pastel colours – inspired by combinations found in the work of artist Bridget Riley – were chosen for their association with good vibes.

Typeface Laica by Dinamo

Creative direction / Design / Identity

Meditation app Manjit has a noble aim: empowering the mind to fulfil an individual’s creativity and potential, thereby bettering society. The identity design reflects this, reimagining the landscape-driven visuals typically associated with meditation offerings.

Logo design Or Type; CG & VFX Art Jace Harrison Crowley; Teaser campaign Toby Lewis Thomas; Photography Hugo Yu, Launch campaign Alexander Ingham Brooke

The graphic language used across the brand has its foundation in sacred geometry, while the art direction – including for the launch video – uses conceptual photography to elevate recognisable objects, showing them in a new light. Each session is understood like a music single (one part of a broader project) with poetic titles to draw users’ attention and appeal to their imaginations. To create an ambient mood, like that experienced in an in-person class, the session starts with a looped 3D animation that induces a light trance-like state.

Creative direction / Design / Identity

An independent kombucha brewer based in Shanghai, What A Day knowingly picked a name that can be read in two ways. The idea? Whether it’s a great day or an awful one, this kombucha is there to improve your experience.

Photographer Alison Liang

The double-disc logo is a simple, straightforward play on the duality of the brand’s name – both tonally and in the doodle-like faces, one happy, one sad. This is combined with a label inspired by the foam netting used to individually package delicate fruits, a hint that this drink contains produce that’s organic, precious and carefully farmed.

Together, the street-style logo, playful art direction and the punchy coloured foam design, look to appeal to a younger generation of consumers.