Rosy Tsai Info

Creative direction / Design / Identity / Logo design

Brand creation for Shih Kuang International Liquor.

Named after a word that translates to “times,” Shih Kuang is a brewery that strives to reimagine craft beer on the Chinese mainland.

 

Illustration Cynthia Kittler

Each individual beer’s bottle features an illustration, based on the founder’s concept of his daughters dancing on clouds. These characters – a Sun, Moon and Star (which also nod to the concept of time) – live above the clouds, and are depicted wearing boldly patterned clothes that reference the flavour of the beer, as well as Seventies, Eighties and post-Nineties fashion.

Neon and pastel colours – inspired by combinations found in the work of artist Bridget Riley – were chosen for their association with good vibes.

Typeface Laica by Dinamo

[email protected]
+44 (0)7964 684144
@rosytsai

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Rosy Tsai is a creative director with a strategic flair and over 16 years of experience across branding, art direction, and editorial design. She has worked with both leading agencies and independent brands in fashion, arts & culture, hospitality, and publishing.

With a background in Theatre and a sharp eye for detail, her work is emotive and rooted in storytelling. Rosy is the co-founder of Article Magazine and was Group Head of Design at Soho House until 2020. From 2022 to 2025, she served as Creative Director at Construct London.

Rosy approaches design as a collaborative process—focused on clarity, strategy, and purpose. For her, branding is not about imposing a style, but expressing a client’s identity with timeless intent.

She works with a trusted network of collaborators across photography, film, strategy, illustration, print, and digital—ensuring seamless, high-quality results from concept to delivery.

Rosy lives and works in London, and is fluent in English and Mandarin Chinese.