Rosy Tsai Info

Art direction

Actress Eva Green embraces broad characters and personas, so this series – shot remotely during the Coronavirus pandemic – explored how she adapts and finds liberation through character development.

Directed to draw inspiration from Cindy Sherman’s Untitled series (Murder Mystery and Bus Driver, 1976), Green took a series of self-portraits using her iPhone.

Soho House House Notes, May 2020. Photographer Eva Green; Collage Miriam Tölke, gallery Bildhalle

[email protected]
+44 (0)7964 684144
@rosytsai

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Rosy Tsai is a creative director with a strategic flair and over 16 years of experience across branding, art direction, and editorial design. She has worked with both leading agencies and independent brands in fashion, arts & culture, hospitality, and publishing.

With a background in Theatre and a sharp eye for detail, her work is emotive and rooted in storytelling. Rosy is the co-founder of Article Magazine and was Group Head of Design at Soho House until 2020. From 2022 to 2025, she served as Creative Director at Construct London.

Rosy approaches design as a collaborative process—focused on clarity, strategy, and purpose. For her, branding is not about imposing a style, but expressing a client’s identity with timeless intent.

She works with a trusted network of collaborators across photography, film, strategy, illustration, print, and digital—ensuring seamless, high-quality results from concept to delivery.

Rosy lives and works in London, and is fluent in English and Mandarin Chinese.