Rosy Tsai Info

Art direction

A magazine, an internal publication by British multinational retailers, Arcadia Group.

Katherine Hepburn sported high-waisted slacks, suit jackets and button-down shirts as early as the 1930s. Exploring this kind of androgynous fashion, the campaign shapes a different image of the womenswear brands under the Arcadia umbrella.

A Magazine by Arcadia, Issue 12, pre-fall 2015. Photographer Mattias Björklund; Stylist Marie-Louise von Haselberg; Publisher Fitzgerald Shurey Tarbuck

[email protected]
+44 (0)7964 684144
@rosytsai

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Rosy Tsai is a creative director with a strategic flair and over 16 years of experience across branding, art direction, and editorial design. She has worked with both leading agencies and independent brands in fashion, arts & culture, hospitality, and publishing.

With a background in Theatre and a sharp eye for detail, her work is emotive and rooted in storytelling. Rosy is the co-founder of Article Magazine and was Group Head of Design at Soho House until 2020. From 2022 to 2025, she served as Creative Director at Construct London.

Rosy approaches design as a collaborative process—focused on clarity, strategy, and purpose. For her, branding is not about imposing a style, but expressing a client’s identity with timeless intent.

She works with a trusted network of collaborators across photography, film, strategy, illustration, print, and digital—ensuring seamless, high-quality results from concept to delivery.

Rosy lives and works in London, and is fluent in English and Mandarin Chinese.