Design / Identity
Conceptualised during the COVID-19 pandemic, Taipei Fine Arts Museum’s 2021 exhibition Affect Machine: Self-Healing in the Post-Capitalist Era reflects on global overproduction and asks how, in the post-capitalist age, art can empower people to slow down and face their subjectivity.
Exhibition & brochure photography ©Taipei Fine Arts Museum
The visual concept – which ran across all elements, from the identity to the exhibition assets and catalogue – was based on Rebecca Horn’s Titanus Yellow (1988), a sculpture that rhythmically releases yellow powder from a wall-mounted machine to a glass funnel on the ground.
This art installation appeals to the senses, thus encouraging the viewer to return to their own body and experience, making a fitting starting point for this exhibition’s identity; the idea is to connect the graphics with the various artists exhibited while, conceptually speaking, sending out a healing wave to gallery-goers.
The yellow circles in the main visual are laid out based on the funnel’s cross-sections, with the ever-increasingly scaled-down circles and rhythmic graphic elements pointing to a mechanical funnelling motion.
The exhibition brochure is bi-lingual, with Chinese translation typeset on yellow pages.